Codename:FOOTPRINT®

Footprint Apparel® — Ambassador Club

Codename: Footprint®

You wear it because it's yours. Now get paid when your people do too.

Real people. Real fits. Real commission on every sale you drive — plus features on the brand and early access to every drop.

Founding Cohort — 8 SeatsRecruitment open · File 00

Eight seats. That's the founding cohort. When they fill, applications roll to a waitlist — the next cohort opens from there.

Atlanta based. Now worldwide.  ·  US-based creators only

File 01 — What You Get ████ Ambassador Eyes Only

What you
get

No vague perks. Codename:FOOTPRINT® runs on four things — and every one of them is real from day one.

Perk — 01Paid monthly

Commission on your sales

You get a personal code. Every sale placed with it is credited to you — and you earn commission on it, paid out monthly. Your rate is shared with you one-to-one after approval.

Perk — 02Leaderboard

Features

Top ambassadors get featured across Footprint channels — and the monthly leaderboard puts the hardest-working ambassadors on blast, every month.

Perk — 03First

Early access

Capsules and drops before the public. Your links go live early, so your audience shops the drop while everyone else is still waiting on the announcement.

Perk — 04Direct

A real line to the brand

You're part of how this gets built, not a number in a program. Questions, ideas, feedback — there's a direct line, and it gets answered.

File 02 — The Path ████ Clearance Levels Inside

Walk
the path

Three footprints. Each one bigger than the last. Where you land depends on how you move.

Clearance I · Step 01

Ambassador

Every approved creator starts here.

  • Personal code + commission on every sale it drives
  • Welcome feature when you join
  • Early access links to every drop

Clearance II · Step 02

Featured Ambassador

Consistent posters who drive real sales.

  • Feed-level features on the brand
  • First look at upcoming capsules
  • Higher commission tier

Clearance III · Step 03

Inner Circle

The faces of the brand.

  • Campaign and lookbook consideration
  • Input on upcoming drops before they're final
  • Top commission tier
  • Direct line to the brand

Movement is earned two ways only: showing up consistently, and moving pieces.

File 03 — The Standard ████ Read Before Applying

The
standard

This is what being in Codename:FOOTPRINT® actually asks of you. It's short on purpose — if it sounds like you, it is you.

S—01

Post consistently

A few times a month, in your voice. Your content, your style — we picked you for it, not to script it.

S—02

Rock pieces you chose yourself

Real pieces, bought because you wanted them. No freebies — and that's exactly why your audience trusts it when you post.

S—03

Tag every time

Tag @footprint.apparel on the post and in the caption, with the full hashtag set: #fyp #foryoupage #explorepage #viral #streetwear #footprintapparel

S—04

Keep it clean

Nothing crude or disrespectful attached to the brand. Ever. If a post couldn't sit on the brand page, it doesn't carry the code.

S—05

US-based creators only

For now, Codename:FOOTPRINT® is US-based creators only. Plain and simple — if that's you, you're in the right file.

S—06

Engagement over follower count

We screen on real engagement, not follower count. A small loud room beats a big silent one — every time.

You rock it because you chose it.

That's the whole model. Ambassadors wear pieces they picked themselves — so when your people ask where it's from, the answer is honest.

File 04 — Monthly Contest ████ Open Entry

#YourFits

$50Footprint gift card + the Worn By spotlight — every month

Every month the community posts its fits. The best fit wins a $50 Footprint gift card and the WORN BY spotlight. Ambassadors set the standard: they post first, they share the contest, and their codes ride on every entry they inspire.

Entry — 01

Follow @footprint.apparel

Entry — 02

Post a fit in a real Footprint piece

Entry — 03

Tag on the post + in the caption

Entry — 04

Run the hashtags + #YOURFITS

Entry — 05

US entries only, for now

File 05 — How It Works ████ Procedure

How it
works

Four steps between you and your code. The whole thing takes about two minutes to start.

01

Apply

Fill out the application below. Two minutes, honest answers — ballpark numbers are fine.

02

We review

Every application is reviewed by hand. We're reading your posts and your engagement, not just counting followers.

03

You're in

If you're a fit, your personal code, welcome kit, and first-post brief land in your email.

04

Post. Get paid.

Post, tag, share your code. Get featured, climb the path — and get paid monthly on the sales you drive.

AMBASSADOR

On Instagram? There's a second door: DM the word AMBASSADOR to @footprint.apparel and start right in the chat.

Or apply below ↓
File 06 — Application ████ Founding Cohort

Apply to
Codename:FOOTPRINT®

Eight founding seats. Every field marked ● is required. Ballpark follower counts are fine — we're screening for real engagement, not big numbers.

US-based creators only.
Ballpark is fine.

File closes when the 8 founding seats fill · Then: waitlist · Questions — info@footprintapparel.com

Received · Under Review

Application in. We read every single one by hand — watch your email and your DMs. If you're a fit, your code and welcome kit are next. Leave Your Footprint.