Our Story
Founded in 2021 as FootprintINC and rebranded in 2024 as Footprint Apparel, our journey began with a simple yet powerful mission: celebrating and uplifting Black culture. Through our brand, we aim to change the narrative and perception of our culture, revealing its depth, beauty, and resilience.
Black culture is vibrant, diverse, and exceptional no matter the circumstances. It transcends boundaries, and at Footprint Apparel, we use art as our medium to highlight that greatness. Every piece tells a story of struggle but of triumph, creativity, and the rich legacy of Black excellence. Our brand isn’t just about fashion; it’s a statement of pride, a reflection of history, and a celebration of the unique brilliance that defines Black culture.
Join us as we leave our FOOTPRINT on the world, one design at a time.
Footprint Apparel was born with a purpose — to rebuild our fabric by telling our stories through clothing that carries meaning, pride, and power. We started with our Black Wall Street Collection, honoring the legacy, brilliance, and resilience of a community that built wealth, self-sufficiency, and excellence against all odds. That collection wasn’t just about fashion — it was about reclaiming a story that deserved to be told, loud and unapologetically. From there, we knew our mission was bigger than clothes. Every piece we create is rooted in culture and designed to spark conversation — about identity, love, legacy, and the greatness woven into Black life.
At Footprint Apparel, we don’t follow trends — we follow truth. We create for those who walk in purpose, lead with pride, and want to wear something that reflects who they are and where they come from. This brand is our tribute to the past, our presence in the now, and our investment in the future. This is more than style — it’s our story. This is our footprint.
Our Mission
At Footprint Apparel, our mission is to amplify the greatness of Black culture through fashion, knowledge, and art. We strive to change perceptions, spark conversations, and celebrate the richness and uniqueness of our heritage. By creating pieces that honor and elevate Black stories, we aim to inspire pride, foster unity, and leave a lasting impact on the world. Our designs reflect resilience, creativity, and the undeniable brilliance of Black culture because greatness deserves to be seen.
At Footprint Apparel, our mission is to rebuild our fabric — by honoring Black culture, amplifying our stories, and creating clothing that speaks truth. We believe fashion can do more than look good — it can educate, empower, and inspire. From our first Black Wall Street Collection to every drop that followed, we’ve used our platform to shine a light on the richness, resilience, and brilliance of our people.
We design with purpose — creating pieces that reflect identity, start conversations, and leave a legacy. Our goal is simple: to make sure the world never forgets where we’ve been, who we are, and how far we’re going.
Footprint Apparel is more than a brand — it’s a movement stitched in culture, community, and love.
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Visit Us In-Store
Experience Footprint Apparel firsthand by visiting our retail locations A-List Vintage (ATL) and Memory Lane (BHM)! Discover our latest collections, immerse yourself in the stories behind each piece, and feel the energy of our brand in person. Whether you're local or just passing through, stop by and see how we're celebrating Black culture and creativity. We look forward to seeing you there!
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