STOCK FOOTPRINT
Footprint Apparel is streetwear with a story customers repeat. Born in the 205 — Birmingham, Alabama. Now worldwide, with Atlanta as home base. The HELLO® capsule, the CODENAME line, original artwork on every drop — pieces that move because they mean something.
We partner with a tight circle of independent stores. No big-box competition. No race to the bottom. Wholesale is by request — so pricing stays protected for our partners and our retail customers alike.
Leave Your Footprint.
ON REAL PEOPLE, ON REAL RACKS
Find us on the rack now at A-List Sneakers & Vintage, Little Five Points, Atlanta — Fri–Sun, 12–6 PM — and on customers everywhere.
HOW OUR WHOLESALE WORKS
- Pricing is shared with approved accounts only. No public discount numbers — your margin stays yours, and our retail price stays protected.
- Margins scale with order size. Bigger orders earn better cost. Full tiers are in the line sheet.
- Low opening minimum. Start with a tight buy, prove it on your rack, then scale.
- Made to order, honest turnaround. Orders are produced in about 5–7 business days.
- Line sheet and lookbook sent on approval — before you commit to anything.
WHOLESALE TIERS
- Opening orders — 30% off retail (low opening minimum)
- Orders $1,000+ — 35% off retail
- Orders $2,500+ — 40% off retail
Your tier applies automatically by order total. The full line sheet is sent with your approval.
PARTNER PERKS (BUILT IN, NOT BOLTED ON)
- Launch feature: every new partner gets a launch post across Footprint channels, plus a photo/video content pack for your own socials.
- In-store kit: QR display cards and signage files free with your first order.
- Early access: partners see drops before the public and can reserve sizes first.
- Staff love: your team gets a partner code for personal orders.
- Reorder fast lane: active partners get restock priority on best-sellers.
REQUEST WHOLESALE ACCESS
Tell us about your store. If it's a fit, we reply within 2 business days with the line sheet and next steps.
Prefer email? info@footprintapparel.com — we'll send the line sheet and set up a 15-minute call.
FIND US
footprintapparel.com • info@footprintapparel.com • @footprint.apparel
181 West Valley Avenue, Suite 245, Birmingham, AL 35209
